Bunn automatic coffee maker |
Posted: 02 Jan 2011 05:42 AM PST
Starbucks Coffee Company was founded in 1971 by three entrepreneurs Tea in Seattle, Washington and had a love for coffee. It 'was important to them than the city of Seattle to have access their coffee. Starbucks Coffee Company grew slowly, but in 1981 had 4 retail stores and a roasting plant, coffee beans sold in Seattle alone. Until 1983, the marketing manager had a vision to recreate the magic and romance behind the Italiancoffee bar and wanted to test the concept of selling espresso in the cup. At Starbucks Coffee shop has opened on 6th in downtown Seattle, the idea was a success. Within two months the new store was more than 700 customers a day and was sold three times more than the bean plants. In 1987, the owners of Starbucks Coffee Company has to sell their coffee business by the name of a group of local investors for $ 3.7Million €. The new investors have said that 125 years have opened stores in the next five Starbucks. Starting from a base of 17 branches in 1987, the company expanded rapidly in Vancouver, Portland and Chicago. In 1991 Starbucks had expanded into the world of mail-order catalog, licensed airport stores and expanded further in the state of California. In 1992 the company went public and after the IPO, Starbucks continues to grow at aphenomenal pace that no one ever saw in the coffee world before. In 1997 the number of Starbucks Coffee stores grew tenfold over, with offices in the United States, Japan and Singapore. Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines. In addition, he began selling premium teas through its Tazo Tea Company and offering the opportunity to buy Starbucks coffee online to enjoyhome. They have begun distributing beans and ground coffee to supermarkets through an agreement with Kraft Foods. In addition, premium ice cream production of coffee cream with Dreyer. Starbucks even sold CDs in its stores. Starbucks began turning its name into a household name not by advertising but by word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The small regional roaster once, Starbucks Coffee Company, has nowmore than 9,000 locations in 34 countries and serves more than 20 million customers a week. Copyright © 2005 Best-Coffee Makers-Online.com. All rights reserved. See Also :good content at Gaggia titanium espresso |
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